Change brand, speaking odd language...

When we formed the first brand, we were bit off. That's why we changed and improved the logo several times, we didn't know how to promote ourselves on social networks. We had it only as an imaginary portfolio to which we will refer the customer. We had no idea what alchemy was behind it.

But i'm not doing only blacksmithing. I need more ways how to express myselve. Change work with different materials and techniques.

"You can't have something from everyone at the stand!"

My dad's businessman advises me. But I believe that everything is different and our creation can be combined. There are e-hops focused on forest-themed goods and there are products from T-shirts to toys to forest perfumes.

And then my mind will be confirmed by a friend with whom I consulted about networks:
"Think of the brands in chain stores. Zara, Next, HM... They sell not only
clothes, but also handbags, underwear, hats, jewelry, and it all goes together."

We are inspired by nature and whether it is a statue, a picture, a lamp or a coloring book, it will have the same essence. That essence of us.

I started studying how marketing works. I've added a few points that can help other creators build their brand. Why can I do this? Because we made a lot of mistakes before that. And mistakes are great because they make us learn much better. marketing.
I put together a few points that can help other creators in building their brand. Why can I do this? Because we do business since 2015 and we've made a lot of mistakes in that time. AND mistakes they are great because they make a lot of sense we teach better. We take lessons and keep trying to push it. That's why we came up with a few types for beginners, who are currently drowning in what was before.

10 ways to start building a brand

1. Research the competition, map the market and create a product with a great competitive advantage.
2. You are everything do the math (management of the workshop or the space where we create, your hourly rate, time spent promoting on the networks, payment of collaborators such as the photographer).
3. Think about what essence your sign it will have what it represents and what it is supposed to express. It is best to contact a brand specialist who will create a logo, color palette and offer fonts for you. (Yes, indeed, even such details affect our brains and make us buy goods.)
4. According to your focus, start creating content on networks, where your target group and potential customers are. (You won't be selling old man's canes or dentures on Tik-Tok.)
5. Contact the photographer, who will take pictures of your goods, or a friend who will film you at work. The video flies!
6. Focus to texts, which you write in posts. Contact a copywriter, or try what applies to your customers. Long touching stories? Or brief practical texts?
7. GET CONNECTED! Do you sew? Find someone who makes designer fabrics and your goods will be a hit. Reach out to influencers and agree on cooperation. Use even the craziest ideas.
8. Analyze. How do your customers speak? When do they spend time on networks? Where does he go? All this will help you.
9. Promote yourself. Do you have anything left to show? Pay to advertise on FB or IG. Make a website yourself or pay an expert.
10. do not worry. Whether it's shooting videos, interviews for podcasts, interviews for magazines, writing texts - there's always something you can do about it and you just have to take small steps. Not everyone is comfortable with the same pace or form of presentation.

You will also start speaking another language. Feed, SEO, targeting, brand, copywriter, analysis, meta tag,
landing page, raid, plugins,…
Welcome to the business world turned upside down. It sounds creepy, especially if you're an outsider like us who discovered Istagram a little after the beginning of its end and until recently were tapping sms on a push-button phone and we were happy. But sometimes it makes sense only when you try it and only when you choose which way to go. There are plenty of options.

Being on camera was total science fiction for us, and now we're going online.

Once you get past this, it's a breeze. You will build a community, it will bring you the right customers. Sure, there will be a lot of hiccups anyway, but there will also be opportunities and joy.

Good luck and I hope you found something useful. 🙂